I was a fan of Rocky Road a few years back when I was running Japanese 4x4s, but I never thought much about them when shopping for the Jeep.
well they do sell lifts and such, but one of the things I really liked are the Bar Pin Eliminators they have,
http://www.rocky-road.com/jeepbpe.html
Not only good for getting rid of the bar pin design in TJ Shocks, but would be nice addition for a BB that didn't come with shocks...
Or someone like me that added a spacer to the top of a lift kit...