i think the most important thing to remember about all of these bolt on mods is that what you hear from an ad. is what the company wants you to hear. The number on the box for these things always repreasents the best case scenario they could find. Yes if you put a freer flowing air system on a high revving vehichle that can use the extra air, you may see their advertised gains, but it is just as posssible to see no gains, negative effect, or no change at all. You also have to remember there is a reason that your jeep didnt come stock with certain things. Every part of your vehicle had some very smart people examine the best way to build it, sometimes they are restricted by cost, government regulations, or other factors, but 99% of the time, when they examined the FACTS, they choose the best way to build it.
just one example of an actual test:
http://www.popularmechanics.com/blog/automotive/1860582.html