ok, I don't know anything more about it than what this poster says... but a woman has been spamming the DEJA facebook page about it. lol
if you can't see the image above, it's on facebook. "1st Annual Elf Ride Toy Run" bike/Jeep run from Mikes Famous in New Castle to the one in Smyrna. $15/driver $5/passenger plus a new unwrapped toy.