just thinks a loaded Rubicon is what now around $60k, no discounts because its a jeep, a Ram cummins mega cab that will MSRP for $72k you can get for $62k because of truck rebates and dealer intensives. Who in their right mind would pay more for a Gasoline wrangler truck that has half the space and capability.
Depends on what you want. The smaller/midsize suits some things better. Like overlanding. And city driving. You could probably drive across the country and do 90% of the trails, National Forests, etc in a stock jeep especially with lockers. Can’t say that for a full size.